Developer Experience — LeadMagic API

LeadMagic is built with developers in mind. Every response includes rich metadata, standardized headers, and detailed error messages to make debugging and monitoring effortless.

Why We Build This Way

Our Philosophy: APIs should be predictable, transparent, and never surprise you. Every decision in our API design prioritizes developer happiness and operational confidence.

Design Principles

Standards-First

We follow RFC 9457 for errors, IETF draft-ietf-httpapi-ratelimit-headers for rate limits, and RFC 7807 patterns throughout. No proprietary formats to learn.

Observable by Default

Every response includes 15+ headers giving you complete visibility into credits, rate limits, concurrency, and usage - without extra API calls.

Graceful Degradation

Soft-mode rate limiting, automatic retries, and fallback mechanisms mean our limits guide you rather than break you.

Context-Rich Errors

Errors include actionable suggestions, documentation links, and machine-readable context so you can handle them programmatically.

Why Response Headers Matter

Traditional APIs force you to make extra calls to check your balance or limits. LeadMagic embeds everything in response headers:

# One request = Full operational context
curl -I 'https://api.leadmagic.io/v1/people/email-validation' \
  -H 'X-API-Key: YOUR_API_KEY' \
  -H 'Content-Type: application/json' \
  -d '{"email": "test@example.com"}'

Every response includes:

Your remaining credits (X-Credits-Remaining)
Rate limit status (RateLimit-Remaining, RateLimit-Reset)
Daily quota (X-RateLimit-Remaining-Daily)
Usage percentages (X-RateLimit-Daily-Usage-Percent)
Soft mode status (X-RateLimit-Soft-Mode)

This means you can build dashboards, set up alerts, and implement smart rate limiting without polling separate endpoints.

Response Headers

Every API response includes comprehensive headers for monitoring, debugging, and rate limit management.

Rate Limits
Credits & Usage
Soft Mode & Concurrency

IETF Standard Headers (Recommended)

Following the IETF draft-ietf-httpapi-ratelimit-headers standard:

Header	Description	Example
`RateLimit-Limit`	Max requests/min	`300`
`RateLimit-Remaining`	Remaining this minute	`2847`
`RateLimit-Reset`	Seconds until reset	`42`

Legacy X- Headers (Backwards Compatible)

Header	Description	Example
`X-RateLimit-Limit`	Max requests/min	`300`
`X-RateLimit-Remaining`	Remaining this minute	`2847`
`X-RateLimit-Reset`	Unix timestamp reset	`1706745600`

Daily Limit Headers

Header	Description	Example
`X-RateLimit-Limit-Daily`	Max requests/day	`500000`
`X-RateLimit-Remaining-Daily`	Remaining today	`485000`
`X-RateLimit-Reset-Daily`	Unix timestamp reset	`1706832000`

Credit Tracking

Header	Description	Example
`X-Credits-Remaining`	Current credit balance	`15432.50`
`X-Credits-Cost`	Credits consumed	`1`

Usage Percentages

Header	Description	Example
`X-RateLimit-Daily-Usage-Percent`	Daily usage %	`15`
`X-RateLimit-RPM-Usage-Percent`	Current minute usage %	`5`

Use these headers to build dashboards, set up alerts at 50%/80%/95% thresholds, or implement automatic top-ups when credits run low.

Soft Mode

LeadMagic uses “soft mode” rate limiting by default — we warn but don’t block:

Header	Description	Example
`X-RateLimit-Soft-Mode`	Soft mode enabled	`true`
`X-RateLimit-Soft-Exceeded`	Limit exceeded but allowed	`true`

Soft Mode means we log rate limit violations but allow requests through. This prevents unexpected failures while giving you visibility into usage patterns.

Concurrency

Header	Description	Example
`X-Concurrent-Requests`	Current active requests	`12`
`X-Active-Reservations`	Credit reservations in progress	`5`
`X-Peak-Concurrency`	Peak concurrent this minute	`45`

Complete Header Reference

Here’s a real-world example showing all headers in a typical response:

HTTP/2 200 OK
Content-Type: application/json

# IETF Standard Rate Limit Headers (Use these!)
RateLimit-Limit: 300
RateLimit-Remaining: 287
RateLimit-Reset: 42

# Legacy Rate Limit Headers (Backwards compatible)
X-RateLimit-Limit: 300
X-RateLimit-Remaining: 287
X-RateLimit-Reset: 1706745600

# Daily Limits
X-RateLimit-Limit-Daily: 500000
X-RateLimit-Remaining-Daily: 485000
X-RateLimit-Reset-Daily: 1706832000

# Credits Tracking
X-Credits-Remaining: 15432.50
X-Credits-Cost: 0.25

# Usage Metrics (percentages for easy alerting)
X-RateLimit-Daily-Usage-Percent: 3
X-RateLimit-RPM-Usage-Percent: 5

# Soft Mode (we warn but don't block)
X-RateLimit-Soft-Mode: true

# Concurrency
X-Concurrent-Requests: 12
X-Active-Reservations: 0
X-Peak-Concurrency: 45

# Request Tracking
X-Request-ID: req_abc123def456

Pro Tip: Log these headers after every request. When debugging issues, you’ll have complete visibility into your API state at that exact moment.

Request Headers

Required Headers

Header	Description	Example
`X-API-Key`	Your API key (case-insensitive)	`lm_live_abc123...`
`Content-Type`	Always `application/json` for POST	`application/json`

Case-Insensitive Authentication: The X-API-Key header accepts any case variation: X-API-Key, X-API-KEY, x-api-key all work identically.

Optional Headers

Header	Description	Use Case
`User-Agent`	Identifies your application	Used for timeout optimization (Clay integrations get longer timeouts)
`X-Request-ID`	Your request tracking ID	Returned in error responses for debugging
`Accept`	Response format	`application/json` (default)

Success Messages

Every endpoint returns a human-readable message field that tells you exactly what happened. These are designed to be user-friendly and can be displayed directly in your UI.

Message	Meaning
`Email is valid.`	Email verified as deliverable
`Email is invalid.`	Email doesn’t exist or bounces
`Unable to determine email validity.`	Verification inconclusive (free)

Message	Meaning
`Valid email found.`	Email found and verified (1 credit)
`No email found for this person at this company.`	No email found (free)

Message	Meaning
`Mobile number found.`	Phone number successfully retrieved
`No mobile number found for this contact.`	No phone data available

Message	Meaning
`Profile found.`	Full profile data returned
`Profile not found or not accessible.`	Profile doesn’t exist or is private

Message	Meaning
`Company found`	Company data returned
`Company not found`	No matching company

Message	Meaning
`Role Found`	Person with matching role found
`No matching role found at this company.`	No matching role exists

Message	Meaning
`People found`	People list returned
`No people found`	No matching people for the requested filters

Message	Meaning
`No job change detected. Still employed at expected company.`	Person still at company
`Job change detected. Person has moved to a new company.`	Person changed jobs
`Never worked at the expected company.`	No employment record found

Why Messages Matter: These aren’t just for humans - they’re also machine-readable. Check the message field to determine success vs. not-found scenarios, especially when credits_consumed might still be > 0 for verified “not found” results.

Analytics Endpoints

Monitor your API usage programmatically with our comprehensive analytics suite.

All analytics endpoints are FREE - they don’t consume any credits and are exempt from rate limiting.

Dashboard Overview

Get a real-time snapshot of your account status:

curl 'https://api.leadmagic.io/v1/analytics/dashboard' \
  -H 'X-API-Key: YOUR_API_KEY'

const response = await fetch('https://api.leadmagic.io/v1/analytics/dashboard', {
  headers: { 'X-API-Key': 'YOUR_API_KEY' }
});
const dashboard = await response.json();
console.log(`Credits: ${dashboard.credits.current}`);
console.log(`RPM Used: ${dashboard.rate_limit.minute.used}/${dashboard.rate_limit.minute.limit}`);

import requests

response = requests.get(
    'https://api.leadmagic.io/v1/analytics/dashboard',
    headers={'X-API-Key': 'YOUR_API_KEY'}
)
dashboard = response.json()
print(f"Credits: {dashboard['credits']['current']}")
print(f"Daily Used: {dashboard['rate_limit']['daily']['used']}")

Response:

{
  "user": {
    "id": "user_abc123",
    "email": "developer@company.com"
  },
  "credits": {
    "current": 15432.50,
    "formatted": "$154.33"
  },
  "rate_limit": {
    "minute": {
      "limit": 300,
      "used": 45,
      "remaining": 255,
      "utilization": 15.0
    },
    "daily": {
      "limit": 500000,
      "used": 12500,
      "remaining": 487500,
      "utilization": 2.5
    }
  },
  "concurrency": {
    "current": 0,
    "peak": 23,
    "active_reservations": 0
  },
  "stats": {
    "today": {
      "requests": 1250,
      "credits": 875.50,
      "chargeable_requests": 1100,
      "chargeable_rate": 88.0,
      "unique_products": 5
    },
    "this_week": {
      "requests": 8500,
      "credits": 5200.25,
      "chargeable_requests": 7200,
      "chargeable_rate": 84.7,
      "unique_products": 8
    },
    "this_month": {
      "requests": 45000,
      "credits": 28500.00,
      "chargeable_requests": 38000,
      "chargeable_rate": 84.4,
      "unique_products": 12
    }
  }
}

Available Analytics Endpoints

GET /v1/analytics/dashboard

Real-time dashboard with credits, rate limits, and usage stats for today, this week, and this month.

GET /v1/analytics/usage

Daily usage summary with total requests, credits consumed, and chargeable rates.Query params: ?days=30 (1-90)

GET /v1/analytics/products

Per-product breakdown showing requests, credits, success rates, and average costs.Query params: ?days=30 (1-90)

GET /v1/analytics/credits

Credit consumption history with daily breakdown and chargeable request analysis.Query params: ?days=30 (1-90)

GET /v1/analytics/summary

All-time statistics including total requests, credits consumed, success rates, and first/last request timestamps.Query params: ?start_date=YYYY-MM-DD&end_date=YYYY-MM-DD

GET /v1/analytics/daily

Detailed daily metrics with latency percentiles, error rates, and performance data.Query params: ?days=30 (1-90)

GET /v1/analytics/day/:date

Per-product breakdown for a specific day. Top 15 products plus aggregated “other” category.Path param: :date in YYYY-MM-DD format

Usage Example: Daily Breakdown

curl 'https://api.leadmagic.io/v1/analytics/usage?days=7' \
  -H 'X-API-Key: YOUR_API_KEY'

Response:

{
  "period": {
    "start": "2026-10-25",
    "end": "2026-11-01",
    "days": 7
  },
  "summary": {
    "total_requests": 8500,
    "chargeable_requests": 7200,
    "total_credits": 5200.25,
    "avg_credits_per_request": 0.61,
    "chargeable_rate": 84.7,
    "unique_products": 8
  },
  "daily": [
    {
      "date": "2026-11-01",
      "total_requests": 1250,
      "chargeable_requests": 1100,
      "total_credits": 875.50,
      "unique_products_used": 5
    }
    // ... more days
  ]
}

Credits Endpoints

Check Your Balance

curl 'https://api.leadmagic.io/v1/credits' \
  -H 'X-API-Key: YOUR_API_KEY'

const response = await fetch('https://api.leadmagic.io/v1/credits', {
  headers: { 'X-API-Key': 'YOUR_API_KEY' }
});
const { credits } = await response.json();
console.log(`Available credits: ${credits}`);

import requests

response = requests.get(
    'https://api.leadmagic.io/v1/credits',
    headers={'X-API-Key': 'YOUR_API_KEY'}
)
print(f"Credits: {response.json()['credits']}")

Response:

{
  "credits": 15432.50
}

Additional Credits Endpoints

Endpoint	Method	Description
`GET /v1/credits`	GET	Get current credit balance
`POST /v1/credits/refresh`	POST	Force refresh credits from database
`GET /v1/credits/health`	GET	Validate API key and check authentication status

Error Handling

LeadMagic follows RFC 9457 Problem Details for standardized, machine-readable error responses.

Error Response Format

{
  "success": false,
  "errors": [
    {
      "type": "https://api.leadmagic.io/errors/insufficient_credits",
      "title": "Insufficient credits: need 5, have 2.50. Add credits to continue.",
      "status": 402,
      "detail": "This request requires 5 credit(s) but your account only has 2.50 credits remaining.",
      "instance": "/v1/people/mobile-finder#req_abc123",
      "code": "insufficient_credits",
      "action": "Add credits to your account at https://app.leadmagic.io/billing",
      "docs": "https://leadmagic.io/docs/v1/credits",
      "context": {
        "credits_required": 5,
        "credits_available": 2.50,
        "credits_needed": 2.50
      }
    }
  ],
  "meta": {
    "request_id": "req_abc123",
    "timestamp": "2026-10-01T12:00:00.000Z",
    "environment": "production"
  }
}

Response Fields Explained

Field	Description
`type`	URI identifying the error type (machine-readable)
`title`	Human-readable summary (safe to display to users)
`status`	HTTP status code
`detail`	Specific explanation of what went wrong
`code`	Short error code for programmatic handling
`action`	Suggested fix or next steps
`docs`	Link to relevant documentation
`context`	Machine-readable details (varies by error type)

HTTP Status Codes

200

Success - Request completed

400

Bad Request - Invalid input

401

Unauthorized - Invalid API key

402

Payment Required - Low credits

429

Too Many Requests - Rate limited

500

Server Error - Our fault

Error Types

401 Authentication
400 Validation
429 Rate Limits
402 Credits
5xx Server

HTTP 401 - Unauthorized

Code	Description
`missing_authentication`	No API key provided in `X-API-Key` header
`invalid_api_key`	API key doesn’t exist or is incorrect
`insufficient_permissions`	API key lacks access to this resource

{
  "errors": [{
    "type": "https://api.leadmagic.io/errors/invalid_api_key",
    "title": "Invalid API key. The key does not exist or is incorrect.",
    "status": 401,
    "code": "invalid_api_key",
    "docs": "https://leadmagic.io/docs/v1/authentication"
  }]
}

HTTP 400 - Bad Request

Code	Description
`validation_error`	Request validation failed
`missing_required_field`	Required field not provided
`invalid_json`	Request body is not valid JSON
`invalid_parameter`	Parameter value is invalid

{
  "errors": [{
    "type": "https://api.leadmagic.io/errors/validation_error",
    "title": "Request validation failed. Check your input parameters.",
    "status": 400,
    "code": "validation_error",
    "param": ["email"],
    "docs": "https://leadmagic.io/docs/v1/making-api-calls"
  }]
}

HTTP 429 - Too Many Requests

Code	Description
`rate_limit_exceeded`	Exceeded per-minute or daily limit

Includes Retry-After header with seconds until reset.

{
  "errors": [{
    "type": "https://api.leadmagic.io/errors/rate_limit_exceeded",
    "title": "Rate limit exceeded: 300 requests per 1 minute.",
    "status": 429,
    "code": "rate_limit_exceeded",
    "detail": "You have exceeded the maximum allowed request rate.",
    "action": "Wait 42 seconds before retrying.",
    "context": {
      "limit": 300,
      "window": "1 minute",
      "remaining": 0,
      "reset_at": 1706745642,
      "retry_after_seconds": 42
    }
  }]
}

HTTP 402 - Payment Required

Code	Description
`insufficient_credits`	Not enough credits for this request

{
  "errors": [{
    "type": "https://api.leadmagic.io/errors/insufficient_credits",
    "title": "Insufficient credits: need 5, have 2.50.",
    "status": 402,
    "code": "insufficient_credits",
    "context": {
      "credits_required": 5,
      "credits_available": 2.50,
      "credits_needed": 2.50
    }
  }]
}

HTTP 5xx - Server Errors

Code	Status	Description
`internal_error`	500	Unexpected server error
`external_service_error`	502	Upstream service failed
`service_unavailable`	503	Service temporarily down

{
  "errors": [{
    "type": "https://api.leadmagic.io/errors/internal_error",
    "title": "Something went wrong on our end.",
    "status": 500,
    "code": "INTERNAL_ERROR",
    "action": "Wait 30 seconds and retry. Contact support@leadmagic.io if persistent."
  }]
}

Idempotency

Every request can include a unique identifier for tracking and debugging:

curl -X POST 'https://api.leadmagic.io/v1/people/email-validation' \
  -H 'X-API-Key: YOUR_API_KEY' \
  -H 'X-Request-ID: my-unique-request-id-123' \
  -H 'Content-Type: application/json' \
  -d '{"email": "test@example.com"}'

The X-Request-ID is returned in error responses and logged for debugging:

{
  "errors": [{
    "instance": "/v1/people/email-validation#my-unique-request-id-123"
  }],
  "meta": {
    "request_id": "my-unique-request-id-123"
  }
}

Graceful Degradation

LeadMagic is designed to handle failures gracefully:

Scenario	Behavior
DO Timeout	Falls back to direct database query
Rate limit in soft mode	Logs warning but allows request
External service failure	Returns 502 with retry guidance
Database unavailable	Returns 503 with retry timing

High Availability: Our Durable Objects provide sub-millisecond rate limiting with automatic failover to PostgreSQL when needed.

Best Practices

Implement Exponential Backoff

When you receive a 429 error, use the Retry-After header:

async function callWithRetry(fn, maxRetries = 3) {
  for (let i = 0; i < maxRetries; i++) {
    const response = await fn();

    if (response.status === 429) {
      const retryAfter = response.headers.get('Retry-After') || Math.pow(2, i);
      await sleep(retryAfter * 1000);
      continue;
    }

    return response;
  }
  throw new Error('Max retries exceeded');
}

Monitor Rate Limit Headers

Build proactive monitoring using response headers:

async function monitoredRequest(url, options) {
  const response = await fetch(url, options);

  const dailyUsage = response.headers.get('X-RateLimit-Daily-Usage-Percent');
  const creditsRemaining = response.headers.get('X-Credits-Remaining');

  if (parseInt(dailyUsage) > 80) {
    alert('Approaching daily rate limit: ' + dailyUsage + '%');
  }

  if (parseFloat(creditsRemaining) < 1000) {
    alert('Low credits: ' + creditsRemaining);
  }

  return response;
}

Use Request IDs for Debugging

Always include a request ID for easier debugging:

const requestId = `req_${Date.now()}_${Math.random().toString(36).substr(2, 9)}`;

const response = await fetch(url, {
  headers: {
    'X-API-Key': apiKey,
    'X-Request-ID': requestId,
    'Content-Type': 'application/json'
  },
  body: JSON.stringify(data)
});

// Log for debugging
console.log(`Request ${requestId}: ${response.status}`);

Cache Credits Check

Don’t call /v1/credits before every request. Cache and refresh periodically:

let cachedCredits = null;
let lastFetch = 0;
const CACHE_TTL = 60000; // 1 minute

async function getCredits() {
  if (cachedCredits && Date.now() - lastFetch < CACHE_TTL) {
    return cachedCredits;
  }

  const response = await fetch('https://api.leadmagic.io/v1/credits', {
    headers: { 'X-API-Key': apiKey }
  });

  const { credits } = await response.json();
  cachedCredits = credits;
  lastFetch = Date.now();
  return credits;
}

SDK Support

While we don’t have official SDKs yet, our REST API works seamlessly with any HTTP client:

Node.js

Use native fetch or axios for HTTP requests.

Python

Use requests or httpx for async support.

Any Language

Any HTTP client works - just send JSON with your API key.

Why We Built It This Way

RFC 9457 Problem Details for Errors

Traditional APIs return cryptic errors like {"error": "Bad request"}. This leaves developers guessing what went wrong and how to fix it.Our approach: Every error follows RFC 9457 Problem Details, a standard designed by the IETF specifically for HTTP API errors. This means:

type: A URI identifying the error type (bookmarkable, consistent)
title: Human-readable summary you can show users
status: HTTP status code (redundant but useful)
detail: Specific explanation of what went wrong
action: Suggested fix (unique to LeadMagic)
docs: Link to relevant documentation
context: Machine-readable details (credits needed, rate limits, etc.)

This isn’t just for show - your code can programmatically handle errors based on type while showing users the title and action.

IETF Rate Limit Headers

We implement the IETF draft-ietf-httpapi-ratelimit-headers standard for rate limit headers:

RateLimit-Limit: 300
RateLimit-Remaining: 287
RateLimit-Reset: 42

Why this matters:

These headers are on track to become an official standard
Libraries already support them (many HTTP clients auto-parse)
Consistent across all modern APIs that implement the spec
No need to learn LeadMagic-specific header names

We also include legacy X-RateLimit-* headers for backwards compatibility.

Soft Mode Rate Limiting

Most APIs hard-block you when you hit limits. This causes:

Unexpected failures in production
Data loss if you’re mid-batch
Frustrated developers

Our approach: Soft mode warns but doesn’t block. When you exceed limits, we:

Log the violation
Set X-RateLimit-Soft-Exceeded: true
Still process your request

This gives you time to fix your implementation without breaking production. Watch for the header in logs and fix before we have to enforce limits.

Credits in Every Response

Checking your balance shouldn’t require extra API calls. Every enrichment response includes:

X-Credits-Remaining: 15432.50
X-Credits-Cost: 1

Benefits:

Build credit alerts without polling
Log spend per-request for cost attribution
Pause automatically when credits run low
Never wonder “how much did that cost?”

Meaningful Success Messages

Our message field isn’t just “success” - it tells you what actually happened:

"Email is valid." - Great, use it!
"Email is invalid." - Do not email
"Unable to determine email validity." - Unknown result (free)

This lets you:

Display messages directly to end users
Make programmatic decisions based on outcomes
Distinguish between “not found” and “error”

Zero-Cost Analytics

All analytics endpoints are FREE - no credits consumed, no rate limits. This means you can:

Poll /v1/analytics/dashboard every minute
Build real-time dashboards
Set up alerting without worrying about cost
Audit your usage as often as needed

We want you to have complete visibility into your API usage.

Next Steps

Authentication

Deep dive into API key management and security best practices.

Credits Guide

Understand credit costs, billing, and optimization strategies.

API Reference

Explore all available endpoints in the interactive playground.

Integrations

Connect LeadMagic with Clay, Make, Zapier, and more.

​Why We Build This Way

​Design Principles

Standards-First

Observable by Default

Graceful Degradation

Context-Rich Errors

​Why Response Headers Matter

​Response Headers

​IETF Standard Headers (Recommended)

​Legacy X- Headers (Backwards Compatible)

​Daily Limit Headers

​Credit Tracking

​Usage Percentages

​Soft Mode

​Concurrency

​Complete Header Reference

​Request Headers

​Required Headers

​Optional Headers

​Success Messages

​Analytics Endpoints

​Dashboard Overview

​Available Analytics Endpoints

GET /v1/analytics/dashboard

GET /v1/analytics/usage

GET /v1/analytics/products

GET /v1/analytics/credits

GET /v1/analytics/summary

GET /v1/analytics/daily

GET /v1/analytics/day/:date

​Usage Example: Daily Breakdown

​Credits Endpoints

​Check Your Balance

​Additional Credits Endpoints

​Error Handling

​Error Response Format

​Response Fields Explained

​HTTP Status Codes

200

400

401

402

429

500

​Error Types

​Idempotency

​Graceful Degradation

​Best Practices

​SDK Support

Node.js

Python

Any Language

​Why We Built It This Way

​Next Steps

Authentication

Credits Guide

API Reference

Integrations

Why We Build This Way

Design Principles

Why Response Headers Matter

Response Headers

IETF Standard Headers (Recommended)

Legacy X- Headers (Backwards Compatible)

Daily Limit Headers

Credit Tracking

Usage Percentages

Soft Mode

Concurrency

Complete Header Reference

Request Headers

Required Headers

Optional Headers

Success Messages

Analytics Endpoints

Dashboard Overview

Available Analytics Endpoints

Usage Example: Daily Breakdown

Credits Endpoints

Check Your Balance

Additional Credits Endpoints

Error Handling

Error Response Format

Response Fields Explained

HTTP Status Codes

Error Types

Idempotency

Graceful Degradation

Best Practices

SDK Support

Why We Built It This Way

Next Steps